Breaking the Mold: What Could a Disruptor Do in CPG Customer Experience?

Disruptors have made a large impact and step-changed performance in many other
sectors.

What if these 3 disruptors did exactly that to established customer experience (CX) approaches: Netflix, Uber, and Amazon?

Hosted Adam Dorrell alongside Nigel Tordoff, Chair of the CPG Experience Council, discussed how
consumer-focused technology companies like Amazon, Uber, and Netflix have disrupted traditional industries through a customer-centric approach, data-driven decision-making, and innovative revenue models.

They explored how consumer packaged goods (CPG) companies could learn from these disruptors by prioritizing simplicity and customer benefit, leveraging data to enhance the customer experience, and implementing subscription-based offerings that empower customers with choice and flexibility.