ATP Coach Craig Boynton on Building Champions

2025-03-06

ATP Coach Craig Boynton on Building Champions Great coaching isn’t just about drills and strategy—it’s about connection, trust, and mindset. ATP coach Craig Boynton, who has worked with world-class players like Jim Courier, John Isner, and Hubert Hurkacz, knows that success starts with putting the player first: "It’s not about the coach—it’s about the athlete." He helps players balance physical skills ("hardware") with mental strength ("software"), using data-driven insights to refine performance...

Great coaching isn’t just about drills and strategy—it’s about connection, trust, and mindset. ATP coach Craig Boynton, who has worked with world-class players like Jim Courier, John Isner, and Hubert Hurkacz, knows that success starts with putting the player first:

"It’s not about the coach—it’s about the athlete."

He helps players balance physical skills ("hardware") with mental strength ("software"), using data-driven insights to refine performance:

"Feelings can lie, but the numbers don’t."

But success isn’t just about grinding—it’s about staying fueled by joy. Whether it’s a high-five at practice or drawing energy from the crowd, happiness fuels performance:

"Pick out someone cheering for you. That energy might be the difference between winning and losing."

✔ Build trust—strong relationships lead to better coaching.
✔ Use data to improve—let numbers guide decisions.
✔ Joy fuels success—happy athletes play better.

Tune in to hear Boynton’s insights on coaching, performance, and the mindset behind building champions.

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