PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
Keeping Earned Media’s Seat At The Table
What Comms Pros Need To Know About Climate Lobbying
The Change Agencies On Inclusive Communications
Navigating and Leading Through The Heavy Impact of Trauma
Niche Practices Translate To Big Learnings For The Greater Agency
PR in Ukraine, one year after the invasion
CommsIndex with Sylvia Evans and Charles Lankester
Igniting the Industry: Making Change With Purpose
The Agency Within The Agency: Bringing Creative In-House
More Than Medicine: Is Corporate Reputation The New Gold Standard?
Setting Course for Women-Led Entrepreneurship in PR
The Importance Of Indigenous Perspectives
AJ Jones On Starbucks, DEI & Employee Partners
Why Consumer Empowerment Is Leading To A Boom In Asia-Pacific Health Care Communications
Building Coalitions That Command Lasting Change
Davos Voices: Abhinav Kumar, Brian Lott, Jill Kouri
Engaging Regional Expertise To Differentiate When Launching In Latin America
Chasing Profit In A Changing Media Landscape
Growth Out Of Global: Summit Trends To Watch For in 2023
AI & Avoiding Data Overload
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