The Intentional Convergence of Journalism and Water w/ Founder of Waterloop, Travis Loop

• How Travis’ deep interest in water and media converged with his launch of Waterloop.
• Why you need to narrow in and understand your audience base before developing your content.
• How being an early adopter of social media tools helped Travis build his network and understand how to communicate content most effectively.
• Why Travis chooses to represent all sides of a story in the water industry and share the positive things that are happening, too!
• Travis talks about how scheduling his day in 30-minute increments helps him to stay focused and productive as an entrepreneur.

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