Old reliable verses new innovation

How do you stay in business for years in the insurance industry that is ripe with change? We are going to talk about the myth of the old reliable. As businesses, we hear managers use the phrase find out what works and do that. Well what happens when it get’s old? I read another story of a church that has been around for years closing it’s doors same issue. The reliance on the old reliable does not promote growth and relevance. So how do you do it. We are going talk about how we continue to refresh and prevent from getting stale.