356. Auditing Your Email Marketing Strategy + Results

2025-12-09

Are You Ignoring THIS Major Revenue Driver in Your Biz? It's time to get real about your email marketing strategy. Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series. In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you ...

Are You Ignoring THIS Major Revenue Driver in Your Biz?

It's time to get real about your email marketing strategy.

Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series.

In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you money on autopilot… but only if it’s actually optimized to do that.

From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year.

👉 Whether you’ve got your automations on lock or you haven’t looked at your flows since 2021… this episode is your kick-in-the-butt reminder to make email a priority again.

What We'll Cover:

How to tell if your email revenue is healthy (or hiding problems)
The right balance between campaigns and automations—and what it says about your biz
What to look for when reviewing campaigns (hint: not just the promos)
The #1 mistake biz owners make when analyzing automations
What to update in your flows beyond just the data (spoiler: branding matters too)
A better metric than “revenue per recipient” to measure performance
Where to start if you feel overwhelmed by all the email “shoulds”

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Full Episode Show Notes

http://ecommercebadassery.com/356

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