#702 - How To Use Amazon Flat Files

Struggling with Amazon flat files? Learn how to download, edit & master them step by step as Sasha Zubitov shares tips, fixes, and answers to common seller questions.

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What if mastering the nuances of Amazon flat files could transform your e-commerce success? Alexander “Sasha” Zubitov, an expert in consulting and managing Amazon businesses, takes us on an insightful journey through the intricacies of these powerful tools. He reveals how recent Amazon updates have increased the importance of flat files, making them essential for bulk edits, SEO enhancement, and variation management. Sasha's experience with defending against hijackers and resolving compliance issues makes his insights invaluable for both newcomers and seasoned sellers eager to optimize their Amazon listings.

Sasha sheds light on the often-overlooked impact of "product type" on flat file attributes, a crucial detail that can unlock new editing possibilities. By understanding how product type influences product display, sellers can effectively manage variations, even as Amazon phases out certain options. Sasha guides listeners through the process of creating new SKUs or variations, ensuring they maintain control over their listings amidst these changes. The detailed exploration of listing violations further equips sellers with strategies to address and overcome compliance challenges.

The conversation doesn't stop there. We dive into effective listing management, from handling violations to deletion strategies. Sasha discusses how to strategically use deletion and re-uploading as troubleshooting methods, emphasizing the need for patience to allow changes to propagate. He also shares advanced recovery strategies, offering a roadmap to quick listing reinstatement. With Sasha's guidance, you're not just surviving the complex world of Amazon Seller Central, you're mastering it.

In episode 702 of the Serious Sellers Podcast, Shivali and Sasha discuss:

• 00:01 - Utilizing Amazon Flat Files Effectively
• 02:50 - Optimizing Amazon Category Listing Reports
• 13:23 - Amazon Flat File Attributes and Variations
• 14:27 - Amazon Listing Optimization Tips
• 21:02 - Amazon Deprecation Announcement Overview
• 28:55 - Effective Listing Deletion Strategies
• 33:01 - Effective Amazon Listing Recovery Strategies
• 34:38 - Listing Recovery Process With Agencies