Popularity vs. Profitability: The Coaching Shift in 2025

In this episode of the Sustainable Coaching Podcast, I’m sharing my personal journey of navigating a challenging 2024, from balancing my business to managing my health while healing from topical steroid withdrawal. It wasn’t easy, but grace carried me through, and I’m back with renewed energy to pour into this podcast. If you’ve been with me since my Clubhouse days, you know I love to talk, but last year took a toll on me. Now, I’m ready to dive deep into what matters most: building a sustainable coaching business that aligns with your goals and values.

Today, we’re discussing a crucial question for every coach and consultant: Are you chasing popularity or profitability in 2025? Social media has shifted, and it’s vital to know where your energy is best spent. I’ll share how sustainable strategies and SEO helped me grow my business, even when I wasn’t showing up on every platform. Plus, I’ll give you the tools to position yourself as an expert, attract the right clients, and avoid the burnout of chasing trends. If you’re ready to build a thriving, profitable coaching business, this episode is for you!

• Are you focusing on gaining followers or building real relationships that lead to paying clients?
• How do you identify which platforms align with your goals for profitability versus popularity?
• What sustainable strategies can help you position yourself as an expert and attract ideal clients

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