Is Creative AI a Threat or a Gift? S01 E04

In the very fourth BriightCast episode, Rob, Drew and Jess look at counter-intuitive consideration windows, how to avoid project drag and submit their own auditions to become Tesco’s new self-check-out voice. In this week's main topic, they take a look at creative AI within marketing and content creation (including some creepy examples from Rob) and whether it’s something to worry about, or something to enhance into your strategy.

As always, the team discuss what they’ve been up to in the studio this week, catching you up on their latest projects and their own marketing efforts.

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