S3E18 - The battle of the narratives what works and what doesn’t with Joanna Landau

Until October 7th, Israel was the Goliath in the Israel-Palestinian conflict, but Hamas's atrocities changed things. Since then, four weeks have passed, and it seems that in the war that is also being held on Social Media and Traditional media, the wind is shifting, and the damage in Gaza is moving the public sentiment toward Hamas.

What can we learn from the trends, and can Israel have the upper hand?! On these questions and more, I discussed with Joana Landau,  Founder, President, and former CEO of Vibe Israel, a nonprofit sharing Israel’s story with the world that has generated over a billion positive mentions of Israel online and the best-selling co-author of “Ethical Tribing: Connecting the Next Generation to Israel in 
the Digital Era,” which was endorsed by President Herzog. She is a global expert on country branding and 
the unique challenges Israel faces when building its global reputation.

To learn more about Joana and Ethical Tribing - https://www.ethical-tribing.com/

#Israel #BringThemBack #HamasisISIS #October7 #EthicalTribing #JoanaLandau #VibeIsrael