‘These questions are a great way to really understand the type of customer you want and how to make the changes that will attract them to you’
Gordon is live, in this episode, with 5 questions that every martial arts school business owner should be asking themselves.
The power of these questions lies in how they encourage great dialogue and inspire growth and development for moving forward in your martial arts business. Listen in and find out about the ‘5 simple questions that get great results’
‘These questions are a great way to really understand the type of customer you want and how to make the changes that will attract them to you’
Gordon is live, in this episode, with 5 questions that every martial arts school business owner should be asking themselves.
The power of these questions lies in how they encourage great dialogue and inspire growth and development for moving forward in your martial arts business. Listen in and find out about the ‘5 simple questions that get great results’
KEY TAKEAWAYS
Great questions get great results, ask yourself ;
- Who do I want as a customer?
What kind of person do you want to see in your martial arts centre, what is your demographic, what does that person look like, what are their values, what do they want?
Once you have decided on the type of person you want you will be able to target and attract those people.
- 2. What needs to happen for them to buy?
What does your school need to look like? What should the environment and service be like?
What needs to happen to make a connection?
What do you need to change to have the right type of environment for the demographic you are targeting?
- 3. What must happen to keep them buying and interacting with your school?
You need to continually innovate and create new services for your existing customers.
It serves them and provides more opportunities for them to buy from you. They want to buy from you, the more opportunities you provide the better you are servicing the customer.
- 4. What could cause them not to buy?
What could cause them not to join, not to buy your products, not to continue and buy courses?
Repeating the same thing could be a reason as all humans enjoy the attraction of new things.
Understanding why people may not buy will tell you what you need to change.
- What do I need to change to attract better customers?
Change is about evolution - evolving and developing. If we don’t change we are going to get left behind.
What are we not doing now that we need to do to attract a better customer?
Quality attracts quality, people don’t buy based on the price they buy on the value they perceive it to be.
Understanding your customers is a great way to get clear on what you want, what you need, what must happen and what must continue to happen.
BEST MOMENTS
‘You’ve got to get very clear about the type of customer you want’
‘What do you need to do, to change, to innovate to cause them to want to buy from you’
‘From change comes change and if you keep innovating and evolving, improving what you are offering then you will attract the customers you want in your school’
‘It’s about making your business effective, optimising and maximising it’
VALUABLE RESOURCES
Martial Arts Business Podcast
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
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