Lead Generation Hacks That Everyone Should Know

On this episode, Lisa and Kosta talk with the Founder and CEO of Modern Outbound Joel Graber.

Modern Outbound is a turn-key outbound team that generates more pipelines with the right mix of technology, systems, and human expertise. Their clients include ClearMix, TrueTeams, ShapeDiver, and SureFyre.

Before starting Modern Outbound, Joel worked at large corporations such as BlackRock and JP Morgan, where he carved out his own niche as a Growth Advisor and Outbound Aficionado.

This episode is a complete guide to how you and your business can generate leads and build an outbound prospecting machine.

Outline:
0:00 - Intro
01:38 - Why did you start Modern Outbound?
04:28 - How should a business approach lead generation?
08:30 - Is there a line between being too professional in your outreach?
10:52 - Copywriting inspirations and learning by doing
13:58 - Gary Vee’s Secret Sauce
16:14 - Why brand is king
17:58 - How to build an outbound system
20:06 - Warming up domains
22:26 - Who should implement email marketing?
24:06 - Joel’s beef with personalized emails
26:16 - Kosta’s rant on LinkedIn messages 
27:24 - Alex Hormozi’s $100M Offers
28:14 - Why Joel doesn’t like bullet points in emails
28:35 - The secret outbound messaging template
31:07 - Good CTAs for your messages
32:40 - Prospecting for software vs service-based businesses
35:40 - Lead Magnets 
36:15 - Real examples of Joel’s outbound messages
38:16 - Should you outsource your lead generation
40:08 - How Joel generates leads for his own business
41:40 - Why every business needs to post on LinkedIn
43:24 - Why podcasts are the best content pillar for your business 
45:28 - Being passionate about what you’re selling
46:16 - Joel’s sales call process 
48:26 - Outro

Listen on all platforms: https://li.sten.to/becoming

Connect With Joel: https://modernoutbound.com
Joel’s LinkedIn: https://www.linkedin.com/in/joel-graber-/

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