For over 20 years, Robbie Kellman Baxter has been a subscriptions advocate and expert, literally writing the book on subscriptions (well, two actually). She used the expertise she gathered from consulting for Netflix, Oracle, eBay, and more to pen The Membership Economy and The Forever Transaction.
Today she shares her innovative outlook on subscriptions that she calls the “membership mindset.” It’s about building your organization, experience, and brand around helping people solve their problems or reach their goals for the long term.
Whether you’re currently running a subscription or plan on launching one, this is an episode you don’t want to miss!
Some of the topics we discuss are:Links and resource
https://robbiekellmanbaxter.com/
Membership Economy
Forever Transaction
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