Word of Mouth and Your Business Brand

During the American Marketing Association - Iowa Chapter event last week we sat down with Ryan Hanser from Hanser and Associates a public relations firm to talk about word of mouth marketing. What is it, how do you make it happen and who controls your brand?  Those questions and more along with answers from Ryan.  Here is that conversation: 

Insight on Business the News Hour with Michael Libbie is the only business broadcast in the Des Moines Metro and a production of Insight Advertising, Marketing & Communications a full service advertising agency based in Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more, here is our Facebook Page.