IAM2246 - Defining Your Audience is Your Path to Media Success

2024-10-06

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In this special episode, Gresham Harkless discusses the importance of understanding your identity and goals when building a media company. He emphasizes the value of niche targeting while remaining open to evolving client needs. Gresham discusses the significance of understanding psychological factors in client relationships. Furthermore, the conversation highlights the importance of finding the right client fit and the mutual search for compatibility. Check out our CEO Hack Buzz New...

In this special episode, Gresham Harkless discusses the importance of understanding your identity and goals when building a media company.

He emphasizes the value of niche targeting while remaining open to evolving client needs.

Gresham discusses the significance of understanding psychological factors in client relationships.

Furthermore, the conversation highlights the importance of finding the right client fit and the mutual search for compatibility.

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