218. How to Create a Personalized Customer Experience with Zero & First-Party Data

In the last few years of digital marketing, we've seen a huge increase in consumer concerns about Internet privacy. But at the same time, these consumers also expect brands to deliver and more personalized shopping and marketing experience. 

While first-party data has long been an important tool in a digital marketer's toolbox, zero-party data is even more important and more powerful. 

In this week's episode of the eCommerce Badassery podcast, we're diving into how to collect and utilize zero & first-party data so eCommerce brand owners like you can deliver the personalized shopping experiences your customers crave leading to higher customer lifetime value, customer satisfaction, and repeat business. 

 

What You'll Learn: 

• What zero & first-party data are
• The best tools to collect & utilize zero & first-party data
• How to use zero & first-party data to create a personalized experience

Show Notes:

http://eCommerceBadassery.com/218

Important Links

The State of Personalization

https://explodingtopics.com/blog/personalization-stats

 

The Power of Zero-Party Data & Quizzes

http://ecommercebadassery.com/107

 

How iOS14 Will Change Your FB Ads & What You Can Do About it

http://ecommercebadassery.com/62

 

Flodesk for eCommerce

http://ecommercebadassery.com/81

 

How to Use Klaviyo Dynamic Content Feature

http://ecommercebadassery.com/149

 

Speaking to Your Perfect Customer

http://ecommercebadassery.com/42

 

Klaviyo Email Marketing Platform*

https://www.ecommercebadassery.com/klaviyo

 

Drip Email Marketing Platform*

https://ecommercebadassery.com/drip

 

Omnisend Email Marketing Platform*

https://ecommercebadassery.com/omnisend

 

The Lounge Membership

http://ecommercebadassery.com/membership

 

 

Free Resource Library: http://ecommercebadassery.com/freestuff

 

Instagram: https://instagram.com/ecommercebadassery

 

FB Group: http://ecommercebadassery.com/facebook

 

Website: http://ecommercebadassery.com

 

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy