Communications led sales enablement webinar - ep 2 - Breaking away from tradition

How sales, marketing and corporate communications can work together: A conversation between Richard Higham and Emily Luscombe

Key takeaways:

• The traditional role of corporate communications is being redefined, from marketing focusing on engaging the customer and salespeople running the last mile.
• The shift is towards a systemic approach where regular customer conversations should inform the organization about customer issues and co-innovations.
• The conversation suggests a radical change in how sales, marketing, and corporate communications should work together.