If you were about to head out on a long road trip to somewhere you had never been, you would want a roadmap. The specific outline, with milestones along the way, would tell you that you were heading in the right direction.
Just like a road trip, you are driving your business to a place you have never been before, so you should have a roadmap for that as well.
In today's episode, Lorraine and Sam talk about how to start your planning process.