How Jewelers Direct Aims to Reach New Markets with Gem Emoji Domain

 

Welcome to this episode of Kickstart Commerce podcast where we interview Ann Glynn — a long-time marketing professional in the jewelry industry, and George Bundy — a previous podcast guest and CEO of BRS Media.

In today’s episode, Ann, George, and I discuss the most recent emoji domain partnership between BRS Media and Jewelers Direct, delving into the following details:

• Jewelers Direct and how its establishing a thriving social presence online and offline
• How longstanding industries embrace new technologies to reach new markets
• How emoji domains offer a new, innovative marketing avenue
• Why emoji domains tap into powerful social branding

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