Who Should Run Your Ads? A Deep Dive into DIY, In-House, and Agency Options

2025-06-26

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency? Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve and potential mistakes. Hiring an in-house manager ensures brand intimacy and quick turnaround but can be expensive and limiting without ongoing professional development. Turning to an agency provides...

In this episode of Ready, Set, Paid Ads, we explore the crucial question of who should manage your ad campaigns: in-house, DIY, or an agency?

Drawing on 15 years of experience, we break down the pros and cons of each approach. DIY offers low costs and total control but comes with a steep learning curve and potential mistakes. Hiring an in-house manager ensures brand intimacy and quick turnaround but can be expensive and limiting without ongoing professional development. Turning to an agency provides access to strategic experts and broad insights but may lack deep brand familiarity.

Practical tips for each option are discussed, helping you decide which is best for your business stage and goals.

Tune in to gain valuable insights into optimising your ad management strategy.

Click here for the Wise Up Marketing website and to find out more about our Ads Health Check.

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