How Jamaica Turned JAPEX into a Virtual Event

Donovan White, director of tourism for the Jamaica Tourist Board, talks with James Shillinglaw about this week’s very first virtual JAPEX, the annual conference matching travel advisors and tour operators with top suppliers from Jamaica. White talks about how Jamaica developed the event in the face of the coronavirus pandemic, as well as the show’s content. He also reveals some of the new marketing messages Jamaica has developed to promote tourism next year. For more information or to register for the show, visit www.japex.org or www.visitjamaica.com. 

If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.