Caleb Bush And Darren Chat About How Brands Are Experienced And Not Just Communicated

Caleb Bush is the Managing Director of Australia and New Zealand of Project Worldwide and discusses how with the rise of social media consumers are increasingly making and sharing information on brands based on their experiences rather than the things the brands communicate with them. To build and grow brands, marketers need to create and manage brand experiences.

https://www.trinityp3.com/2019/11/how-brands-are-experienced/