CMC 2015 - What Are Girls Made Of?

Can children’s preschool programmes change cultural attitudes towards women by showing young boys and girls gender equality? Has children’s programming fostered unflattering views of women and the disrespectful attitudes it can create in society, as well as how women view themselves? How responsible is the children’s content industry for cementing the attitudes of people and their views towards gender when action toys are described as boy’s toys and the pink aisle is labelled for the girls? Can this paradigm be changed with programming for the post-millennial generation?

This session celebrates the successes in fostering new attitudes towards girls, as well as focusing on what needs to be done, by bringing together content creators, campaigners and researchers to reflect on the journey undertaken and engage in the journey ahead.