Joe Franses, vice-president, sustainability, for Coca-Cola European Partners, and Innovation Forum’s Ian Welsh discuss why Coke has developed a ‘world without waste’ strategy and debate the pros and cons of deposit return schemes.
Franses argues that existing schemes don’t work effectively enough, while deposit return can really push recycling rates up. Coke wants 100% of its packaging to be returned by 2025 – which means, for example, collecting a bottle for every one that is put on the market. So radical change is required, and Franses explains how Coca-Cola is leveraging the power of its brand to demonstrate the value in its packaging, and why his marketing colleagues now have recycling messages in advertising.
Weekly podcast – Certified sustainable fashion: the benefits of certification standards
How climate change is shaping the future of Brazilian cattle sector
Monday briefing – Collaboration to discuss the future of the apparel sector
Weekly podcast – The fabric of regulatory change in the apparel sector
Growing awareness of EUDR's implications for palm oil
Weekly briefing – The future of the soy and cattle sectors in Brazil
Weekly podcast – Climate impacts on Brazil’s cattle sector, and combating price pressures for growers
It’s all about data: how to get to grips with scope 3 emissions
Monday briefing: Building a more sustainable, resilient and regenerative food system
Weekly podcast – Improving farmer livelihoods with regenerative cotton
A deep dive into critical metal and mineral sourcing
Weekly podcast: What EUDR means for the palm oil sector
Delivering sustainable nutrition and convenience
Putting farmers first: Implementing regenerative farming in practice
Weekly briefing: How business can unlock scope 3 solutions
Weekly podcast: What a good scope 3 emissions strategy looks like
Responsible recruitment: safeguarding migrant worker rights
Weekly briefing: building ethical, responsible and transparent supply chains
Weekly podcast: A look into the future of critical metals for decarbonisation
Nestlé Global Virtual Event: A 2023 Climate Progress Update
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money