2. Business Values and Why They Matter

This week we are digging a little deeper and connecting to our why we do business.  Identifying your business values really can make the difference in others doing business with you or going with your competitors.  Today I talk about how to identify your values, dig into those values and how and when to use those values in your marketing and business branding.  Join me for Episode 1 of the Feed U Podcast.

 

Resources Mentioned:

Identifying Your Business Values Treat Sheet – to help you identify your corporate values and create your value statements

Simon Sinek’s Why Video (the short version)

 

Simon Sinek’s Why Video (the long version)

 

3 Key Points:

1. Identify and define Core Values, why you need them and how they are different from Aspirational Values.

2. Aspirational Values – what they are and why you need them.

3. Why identifying these values will increase your memorability with prospects and differentiate you from your competition immediately.

 

Standing out in a www world can be nearly impossible, which is why you need to clarify who you serve.  If you want to dial into your Ideal Client - Grab this FREE Treat Sheet

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