024 \\ Clients, Not “Patients”: The Mindset Shift That Changes Everything

If your practice feels heavy, misaligned, or dependent on the wrong patients, this episode is your reset. Dr. Alex and Dr. Lauren break down the ideal patient avatar—beyond demographics—into psychographics, values, pain points, and aspirations so your brand, offers, pricing, and operations attract the right people (and repel the wrong ones). You’ll hear real examples (moms, athletes, birth preferences), how client vs. patient mindset changes everything, and why alignment is the fastest path to a low-maintenance, profitable, all-cash boutique practice.

Inside, we cover:

• How psychographics shape messaging, website, visual brand, workflows, and hours

• The “stage of change” filter to stop handholding and start serving the ready

• Practical tweaks to make your practice social-media-optional and 20-hours-a-week (or less)

• Turning alignment into conversions without pressure or gimmicks

👉 Want step-by-step help? Join the Boutique Practice Bootcamp beginning September 22—five days of live, faith-fueled, action-packed training for Christian women in healthcare. Show up live to be entered for daily prizes and the grand prize: a private coaching package with Dr. Alex. (Replays will be available later, but prizes are live-only.)

Grab your spot: Boutiquepractices.com/bootcamp