Building a Brand Identity

2025-05-13

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In this episode, I sat down with Jacob Cass, CEO and founder of Just Creative, the branding agency with serious visual chops and a flamingo mascot you won’t forget. We got into how he built such a standout brand (yes, we talked flamingos), and why verbal identity is just as crucial as the visuals when it comes to creating a brand that sticks. We also reflected on the Band Builder Summit. What worked, what surprised us, and the big takeaways we both walked away with. If you’re someone who’s been wondering how to posit...

In this episode, I sat down with Jacob Cass, CEO and founder of Just Creative, the branding agency with serious visual chops and a flamingo mascot you won’t forget. We got into how he built such a standout brand (yes, we talked flamingos), and why verbal identity is just as crucial as the visuals when it comes to creating a brand that sticks.

We also reflected on the Band Builder Summit. What worked, what surprised us, and the big takeaways we both walked away with. If you’re someone who’s been wondering how to position yourself so clients instantly get your value, Jacob had a few gems you’ll want to scribble down.

One of my favourite parts? Hearing him talk about action and trust. No fluff, no overnight success stories, just solid advice on showing up, doing the work, and letting things unfold.

We even touched on the whole “personal brand vs. business brand” thing, and how to strike a balance when you are the brand, but you’re also building something bigger than just yourself.

It’s a good one. You’ll definitely walk away thinking differently about your brand.

About Ivy:
Ivy Malik helps creative entrepreneurs who feel undervalued break free from overthinking and fear, so they can price with confidence, sell with ease, and build a business they love. A former restaurateur with 16+ years of business experience, she’s seen firsthand how creatives struggle to balance passion and profit. Now, through Ivy Malik Coaching, she blends Psychology, Human Design, and practical sales strategy to help creatives take control of their success, without the stress.

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