297-Myth #10: If I’m a Great Coach, Clients Will Automatically Find Me

2025-03-20

MARKETING IS A MUST- Busting a major myth in the coaching industry: "If I'm a great coach, clients will automatically find me." Many new coaches believe that being skilled is enough, but running a coaching business means understanding marketing, visibility, and outreach. In this episode, we’ll break down why coaching is different from a coaching business, why marketing is not a dirty word, and practical steps to attract the right clients. If you’ve been waiting for clients to show up without putting yourself out there, this episode will be the wake-up call you nee...

MARKETING IS A MUST- Busting a major myth in the coaching industry: "If I'm a great coach, clients will automatically find me." Many new coaches believe that being skilled is enough, but running a coaching business means understanding marketing, visibility, and outreach. In this episode, we’ll break down why coaching is different from a coaching business, why marketing is not a dirty word, and practical steps to attract the right clients. If you’ve been waiting for clients to show up without putting yourself out there, this episode will be the wake-up call you need.

Key Takeaways:

Marketing is not manipulative—it’s simply sharing how you help people. If people don’t know what you do, how can they choose to work with you?
Being a great coach doesn’t guarantee clients. Businesses require marketing, networking, and visibility to attract and retain customers.
You must decide what kind of coaching career you want. Do you want to work for someone else or build a business that allows you to work for yourself?

Listener Challenge: Take action today!

Write down three ways you can intentionally market yourself this week- whether it’s posting valuable content, reaching out to potential clients, asking for referrals, or networking with others.
Identify one platform where you can experiment consistently sharing your expertise (blog, podcast, YouTube, social media, or speaking engagements).
Say out loud: "I’m a life coach, and I help people." Then, tell at least one person what you do and how you can help them.

Resources Mentioned: