Matthew Cusack - Brand risk causing £7m of investment to be withheld

2023-12-04

Have you checked your brand’s intellectual property? Imagine having £7million of investment held because you found another business already had your name. This is exactly what happened to a company my guest in this episode, Matthew Cusack, is working with. Matt is Managing Director of National Business Register Group Limited (NBR), an Intellectual Property business, and is responsible for driving the business’ strategy and growth plans. He firmly believes that “people buy people” and relationships are key to the growth of any successful...

Have you checked your brand’s intellectual property?

Imagine having £7million of investment held because you found another business already had your name. This is exactly what happened to a company my guest in this episode, Matthew Cusack, is working with.

Matt is Managing Director of National Business Register Group Limited (NBR), an Intellectual Property business, and is responsible for driving the business’ strategy and growth plans. He firmly believes that “people buy people” and relationships are key to the growth of any successful business.

In this episode he discusses the importance of IP (Intellectual Property) to businesses and the risks of not protecting your brand. He also shares what to have in your shareholder agreements and what to do if you are concerned about your IP.

“Every transaction is unique, and every transaction throws up its challenges” – Matthew Cusak

Timestamps

01:35 – An introduction to Matthew

03:10 – What IP is and why it’s important

05:40 – The risks of not protecting your brand

10:28 – What to have in a shareholder agreement

15:10 – Why you need to understand accounting principles

21:27 – The unique challenges of every transaction

23:49 – What to do if you are concerned about IP

Connect with Matthew Cusak

LinkedIn - https://www.linkedin.com/in/matthew-cusack-8a209534/

National Business Register LinkedIn - https://www.linkedin.com/company/start-biz-nbr/