S7, E3: Can marketing change the planet, with Michelle Carvill and Gemma Butler

To mark World Environment Day, it’s a special treat to hear from co-authors of the best-selling book Sustainable Marketing, Michelle Carvill and Gemma Butler.

Since their book was published in early 2021, Michelle and Gemma have gone on to host the ‘Can Marketing Save the Planet’ podcast series. This has led to many fascinating conversations across the marketing domain.

When organisations have such a primary role to play in the race to net-zero, we were keen to hear Michelle and Gemma’s views on the evolution of responsible business and the opportunities for both marketing and internal communication as we push towards a carbon-neutral economy.