06 Terry Flynn, Crisis Communication
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06 Terry Flynn, Crisis Communication

2020-09-03
In this interview with Terry Flynn, we discussed communication during a crisis in particular – how to prepare and how to respond. Terry Flynn talks about three corporate crisis – the Tylenol poisoning of 1982, the Walkerton ecoli outbreak of 2000 and the Maple Leaf listeriosis outbreak of 2008. He extracts lessons from these crises for business leaders and entrepreneurs. How to be more authentic and credible during a crisis and how you might emerge better than you were before the challenge. Also notice that he used the term “Ne...
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