Using Storytelling to Drive Change with Dr Susanne Evans

How can storytelling drive business change? This episode of The BTN podcast is a conversation with Dr Susanne Evans, Organisation Change Consultant and Coach, on the role storytelling can play in business change and transformation. This conversation looks at what storytelling for business consists of, how leaders can embrace it, how to tell negative story for change and much more. "If you're able to build stories into your work, people are likely to engage with it more." Seven Stories Every Salesperson Must Tell by Mike Adams: https://www.amazon.co.uk/Seven-Stories-Every-Salesperson-Must/dp/1925648699 David Rock on the SCARF model: http://web.archive.org/web/20100705024057/http://www.your-brain-at-work.com/files/NLJ_SCARFUS.pdf Visit Us: www.thebtn.tv/join Join the Conversation: www.linkedin.com/company/the-busi…rmation-network/ Follow Us: twitter.com/TheBusinessTN