Alternative Ranch Revenue: Does influencing pay off?

In this episode of the Casual Cattle Conversations podcast, Shaye talks with Tucker Brown about using social media as an alternative revenue stream for ranchers. Tucker shares his journey of leveraging platforms like Facebook, Instagram, TikTok, and YouTube to not only market their cattle operations but also create a substantial income. He discusses the challenges and rewards, the transition from casual posting to serious content creation, and the impact this has had on his family's life. He also gives practical advice on storytelling, handling negative feedback, and selecting brand partnerships, emphasizing the importance of staying authentic and strategic. This insightful conversation sheds light on how ranchers, especially the younger generation, can use social media to sustain and grow their family operations while inviting more people into the world of agriculture.

 

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00:00 Introduction to the Podcast

00:41 Meet Tucker Brown: A Ranching Legacy

03:14 Social Media as a Revenue Source 05:20 The Journey and Impact of Social Media

11:22 Monetization and Brand Partnerships

16:13 Advice for Aspiring Social Media Influencers

22:06 The Long Game: Building a Sustainable Presence

24:14 Speaking Engagements and Final Thoughts