#46 - Roofing SEO Is Dead? Do THIS in 2025 (w/ Michael Stearns)

2025-09-04

🔥 “Roofing SEO is dead?” Not if you do THIS. Raise your floor with brand, AI that actually indexes, irresistible offers, and a **one-best** financing pitch that closes. 👉 Work with Ascend: https://ascenddigitalexperts.com/ 👉 Roofing Profit Engine Promo: https://mybetterboss.ai/roofing-profit-engine-promotion/ 🎙️ Guest: Michael Stearns (Ascend Digital Agency) — Inc. 500 #474, 865% growth 🚀 What you’ll learn: brand-first system that wins when storms don’t; 2025 SEO reality (authority, entities, internal links, indexing); AI conte...

🔥 “Roofing SEO is dead?” Not if you do THIS. Raise your floor with brand, AI that actually indexes, irresistible offers, and a **one-best** financing pitch that closes.

👉 Work with Ascend: https://ascenddigitalexperts.com/

👉 Roofing Profit Engine Promo: https://mybetterboss.ai/roofing-profit-engine-promotion/

🎙️ Guest: Michael Stearns (Ascend Digital Agency) — Inc. 500 #474, 865% growth

🚀 What you’ll learn: brand-first system that wins when storms don’t; 2025 SEO reality (authority, entities, internal links, indexing); AI content that actually ranks (human edit loop, uniqueness, crawlability); financing that closes (present one best SKU + sell the payment, not the sticker); repairs → replacements (maintenance plans + repair credit); sales energy, speed-to-lead SLAs, and CRM adoption that sticks; when a $25k site beats a $5k site for conversion.

⏱️ Chapters

00:00 Introduction & Guest Welcome

00:59 Current Challenges in Roofing

02:16 Importance of Branding & SEO

05:10 “SEO Is Dead” Myths vs Reality

11:12 AI in Content Creation

18:06 Lead Generation & Financing

23:49 Branding + Finance in Sales

24:30 Creating Irresistible Roofing Offers

25:17 Maximizing Opportunities & Customer Retention

35:04 The Importance of Energy in Sales

36:27 CRM Implementation: Challenges & Strategies