From Free to Fee: A CEO’s Bold Move to Charge for Electric Power

How do you shift the whole market from taking a resource for granted to paying for it? Why would you celebrate it when your customers are angry? What can help you withstand the challenges associated with your bold business moves? These and other topics I discussed with Sigurdur Astgeirsson, the founder and CEO of Isorka, the only company in Iceland that does nothing but charge electric cars.

In this episode, you will learn about:

• Siggi's journey of charging the first customer for something the market used to get for free
• conviction and resilience as crucial drivers of a business
• a powerful tool for reminding yourself about the choices you have in life and business
• Siggi's ways of dealing with peaks and valleys of entrepreneurship

Stay safe and #standwithukraine,

Anna

Resources:

Connect with Siggi: https://www.linkedin.com/in/sigurdur-astgeirsson-57159069/

Learn more about Isorka: https://isorka.is/

Join the free yoga classes I teach every Monday and Thursday: https://annaliebel.as.me/lytmorning

Book a Mindshifting Intensive: https://annaliebel.as.me/strategycall 

Support Ukraine: https://u24.gov.ua/