The Impulse Spotlight - Episode 20

In this episode we meet with the Head of Innovations and Advanced Concepts at Keurig Dr. Pepper who's path into industrial design was unlike the typical story and has given him the opportunity to work with companies such as Steelcase, Swingline, Disney, and Marvel.

With a diverse background spanning industries from coin-operated video games to household appliances, he has honed his ability to understand and respond to the evolving needs of consumers. In his free time he enjoys flexing his artistic muscles, sketching out architectural designs, and relaxing with his family and friends.

Chris Cunningham was born in Chicago Illinois and his career has been a dynamic exploration of how design can enhance people's lives. From crafting immersive cooking experiences to designing ergonomic office products, Chris's focus has consistently been on creating products that resonate deeply with users. He believes great design is not merely aesthetic; it's a powerful tool for problem-solving and storytelling.

In today's episode we discuss the Fusion Lamination Platform, an innovative lamination product that Chris spearheaded the design of from the ground up. Chris shares his expertise on up-front design and how he was able to use those early lessons learned to plan out packaging and market space while final designs were being completed. He also provides personal anecdotes on the trade-offs within design, the decision making process, and the realities of idea creation.

Join us as we gain a new insight into the industrial design side of product development and better understand the relationships between teams that work in tandem to bring a product to market.

To learn more about the laminator and Chris' work, visit https://chriscunninghamdesign.com/

To learn more about Impulse, visit, https://www.impulseproductdevelopment.com/