Is SEO a scam?No, it’s just a lot more complex than blogging and keywords. In this episode, Jessica Valis and Monique Jenkins, discuss SEO with Edan Ben-Atar and dive into what makes SEO challenging: the advent of AI and Google’s secret weapon: Reddit!Edan highlights the evolving nature of Google's algorithms, which increasingly prioritize organic content over AI-generated material. This shift signifies a move away from conventional SEO strategies where content creation and blog posting were...
Is SEO a scam?
No, it’s just a lot more complex than blogging and keywords.
In this episode, Jessica Valis and Monique Jenkins, discuss SEO with Edan Ben-Atar and dive into what makes SEO challenging: the advent of AI and Google’s secret weapon: Reddit!
Edan highlights the evolving nature of Google's algorithms, which increasingly prioritize organic content over AI-generated material. This shift signifies a move away from conventional SEO strategies where content creation and blog posting were central to improving search rankings. Now, Google's algorithms are designed to recognize and promote content that exhibits genuine human engagement and creativity, aiming to enhance the user experience by ensuring the content they encounter is both original and relevant.
They also delve into the strategic partnership between Google and Reddit, portraying Reddit as a powerful tool in SEO. Unlike transient social media posts whose relevance diminishes within hours, Reddit threads retain their significance over a longer period due to the platform's structure and the enduring nature of the discussions that unfold. This characteristic makes Reddit an invaluable asset for SEO as content remains accessible and relevant, continually driving traffic and engagement in a way that traditional social media platforms cannot match.
Lastly, the podcast covered the influence of additional search engines and business directories like Yelp and the Better Business Bureau. The discussion emphasized the commercial aspect of these platforms, where businesses must invest financially to enhance their visibility. Payment on these sites can prioritize high-rated reviews and increase the frequency of a business’s appearance in search results. This pay-to-play model underscores the competitive landscape of online visibility, where spending can significantly influence a business's online reputation and searchability.
Edan is the owner of WebLime & Limey.io, specializing in WordPress and Shopify development.
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