To-Be Models and As-Is Models – Which Always Comes First

Developing an as-is model before a to-be model seems logical on the surface - understand where you are, then define where you want to go. Yet, in practice, this approach can unintentionally trap organizations with the limitations of their current reality. The deeper issue is not one of modeling techniques, but of human cognition: when people start by describing the present, they often lose their ability to imagine the future.