The Biggest Lie in Entrepreneurship—and The Brutal Truth About Starting a Business

What happens when you follow all the rules, invest $350,000 of your own money, and still end up broke? Dr. Donnetta Watson—known as The Launch Strategist—did exactly that. In this powerful live episode of The Disruption Lab, she opens up about the moment that changed her life, the cultural myths holding Black entrepreneurs back, and why mindset—not money—is the real foundation for wealth.

You’ll learn the hard truths most business schools don’t teach:

• Why "using your own money" is one of the worst startup mistakes
• The #1 reason most Black-owned businesses remain unfundable
• How to build a business that’s actually bankable
• What it takes to go from hustle to legacy
• How to change your money mindset and access capital—even if you're starting with nothing

This isn’t just another motivational story—it’s a masterclass on sustainability, systems, and financial empowerment. If you’re an entrepreneur, aspiring founder, or ecosystem builder, this episode is a must-listen.

Plus, hear how Dr. Watson is building a 25,000 sq ft center to incubate real, fundable Black businesses—and why place and visibility matter more than ever.