406. Authentic Personal Branding in an Ai world with Chris Do

In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix).

 

Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you. We talked about how authenticity isn’t just a nice-to-have—it’s non-negotiable. It’s not just about what you post. It’s about who you are and how willing you are to show that.

 

We also jammed on:

✨ Why asking better questions is a superpower in the 21st century

✨ How to develop taste and why it’s the secret sauce to creative confidence

✨ The tension between speed and intention in a noisy digital world

✨ How AI can support your brand—but why it’ll never replace your soul

✨ What it really means to trust yourself and let people see the real you

 

Chris dropped so many mic-drop moments in this chat. If you're building your personal brand, navigating the overwhelm of content, or wondering how to stand out in a world full of noise and algorithms—this one’s a must-listen.

 

What you'll walk away with:

💡 A fresh perspective on how to build a personal brand that actually feels like you

💡 Clarity on why trust, taste, and self-acceptance matter more than ever

💡 Practical mindset shifts to navigate branding in the age of AI (without losing your magic)

 

This episode is your permission slip to slow down, get intentional, and build a brand that’s built to last—because you are the magic behind the message.

 

Chapters

00:00 The Journey into Personal Branding

02:24 Radical Transparency and Authenticity

04:59 AI and Personal Branding: A New Frontier

10:11 The Impact of AI on Authenticity

14:58 Navigating Trust in the Age of AI

20:14 The Future of Personal Branding with AI

27:46 Adapting to Change: The Shift in Business Models

33:13 Harnessing AI: Creative Potential and Practical Applications

36:45 The Importance of Taste in the Age of AI

41:03 Learning from Others: The Value of Curiosity and Storytelling

52:36 Self-Love and Personal Branding: Embracing Imperfection

 

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 

🌟Join the Amplify Accelerator & start scaling AMPLIFY ACCELERATOR

🌟Need to get your business organised and working for you? Join BRAND BUILDERS ACADEMY will show you how to put profitable foundations of your business.

 

RESOURCES

5 powerful strategies to grow your business, brand & revenue 

From Unknown to In-demand - Building a brand that sells for you

How to become a paid speaker and get the gig

 

LINKS:

Website: www.suzchadwick.com 

Instagram: www.instagram.com/suzchadwick 

TikTok: www.tiktok.com/suzchadwick