3-time Olympian Elli Overton And The Impact Of Olympic Media

Australian Olympian and FINA World Champion, Elli Overton, is the head of marketing and sales at SwimTopia, a tech company that is the leader in team management software in the massive summer league industry.  In other words, she's an adult, with her past three Olympic experiences in her rear view mirror.  However, there's something about time that brings things into focus. For Elli it was managing the Australian media, which can brutal on their swimmers.  Elli watched the Olympics in Tokyo with a discerning eye. Well aware of the sacrifices Olympians make, she was sensitivity to the pressures of these Games in the backwash of the COVID pandemic. Tough questions, expectations about performances, and disappointing outcomes took a harder edge when reported by the media. 

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