The Story Behind Sustainable Fragrance Brand Floral Street

Michelle Feeney founded Floral Street Fragrances – an award-winning British brand with sustainability at its core – after a dynamic career leading top global beauty names, including Estee Lauder and Mac Cosmetics.

The inspiration to create clean, affordable fragrances which won’t impact the planet, came during what Michelle describes as her gap year, aged 51. Inspired by flowers and vibrant culture, Floral Street has collaborated with the Van Gogh Museum and watch this space for another exciting partnership. 

As Black Friday approaches, Michelle explains what Floral Street is doing to help, partnering with Clean Hub, given the sales frenzy generates 25% more waste – an excess of 100 million tonnes.