S7E2: Market Conditions

Welcome to Season 7 of the Troubleshooting Innovation podcast, sponsored by Puratos' Sunset Glaze.

Joanie Spencer, editor-in-chief for Commercial Baking, speaks with Richard Charpentier, bakery expert and CEO at Baking Innovation. Their conversation explores the technical aspects of creating high-quality, premium baked goods on a commercial scale.

In this episode, Spencer and Charpentier take a look at the demand and opportunities for premium baked goods in today’s market. Charpentier shares his insights on how consumer preferences have evolved over time, which product categories lend themselves to premiumization and beyond.