Harnessing AI’s Creative Potential and the Human Element with Kalle Kovacs

Kalle Kovacs, Digital Editor at Swedish Radio, joins Laurent Frat to explore the integration of AI in journalism. As an advocate for AI’s creative potential and an expert in effective prompting, Kalle discusses the impact of AI when used creatively and effectively by journalists. This episode delves into the rapid evolution of AI, ethical considerations, and the importance of skepticism to ensure responsible use. Kalle emphasizes the significance of clear communication with LLMs, addresses data privacy concerns, and shares his approach to maintaining a human touch in AI-assisted journalism. The conversation concludes with a look at the promising future of collaboration among EBU members to enhance accessibility and efficiency.