Illumina is Growing an Audience with its Genomics Podcast

2019-11-19

Paul Bromann is a Senior Manager of Scientific Affairs at Illumina. He also hosts the Illumina Genomics podcast. In this episode he explains why Illumina started a podcast and what the goals are. Because he keeps the conversations high level and avoids jargon, he has built an audience far beyond those who use or might use Illumina's products or services. The advantage of a podcast he notes is that because the budget requirement is small, it's possible to do more stories than you could with a video series....

Paul Bromann is a Senior Manager of Scientific Affairs at Illumina. He also hosts the Illumina Genomics podcast.

In this episode he explains why Illumina started a podcast and what the goals are. Because he keeps the conversations high level and avoids jargon, he has built an audience far beyond those who use or might use Illumina's products or services.

The advantage of a podcast he notes is that because the budget requirement is small, it's possible to do more stories than you could with a video series. And that keeps the content fresh.

For small companies with limited budgets, Paul thinks a podcast is a great way to find your audience.

Connect with Paul on LinkedIn.

This episode is sponsored by the Sensors Global Summit. It takes place December 10-12 in San Diego. Save 10% with the promo code SGS10 when you register at www.sensorsglobalsummit.com.

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