#144 - Daily MG - Catalyst by Jonah Berger - 4 of 6

"Having a tough time changing someone’s mind? Try asking for less rather than pushing for more. Dial down the size of the initial request so that it falls within the zone of acceptance. Not only will that make that initial request more successful, it also makes big change more likely overall."

Jonah Berger is a world renowned expert on behavior change, social influence, word of mouth, and why products, ideas, and behaviors catch on.