Use the Off Season Like a Marketing Pro – Part 2

You’ve got the time — now it’s time to use it wisely. 

In Part 2 of our Off-Season Checklist series, Katy Doss dives into the backend systems and strategies that help luxury outdoor brands close more deals and create better client experiences. 

If Part 1 was about visibility, Part 2 is about what happens after they find you. We’re talking email automations, Google profile cleanup, getting on video (even if you hate it), offboarding clients like a pro, and tightening up that sales process so your proposals actually convert. 

Because affluent buyers expect more — and these five off-season moves help you deliver. 

What You’ll Learn: 

• How to create email drip campaigns that build trust on autopilot 
• The right way to optimize your Google Business Profile 
• Why video is a sales tool, not a popularity contest 
• How to turn happy clients into repeat buyers and referral machines 
• What your proposals should look like to close more deals faster 

Download the free Off-Season Checklist at scriptmarketingco.com/resources, and get ready for a smarter, smoother 2026. 

 

Other episodes mentioned:

• Top Video Tips for your Outdoor Business