649: Mortgages, Marriage & Marketing - Erik and Elisha Norcott

2025-05-26

What does it take to scale a mortgage business from scratch—with your spouse—and still stay aligned on your mission and your marriage? In this episode, I chat with Elisha and Erik Norcott from Assurance Mortgages— a husband-and-wife team who’ve not only built a high-performing mortgage business but found a way to stay married while doing it. We talk about how they divide work, built a brand from scratch, and use social media strategically to reach different audiences—without stepping on each other’s toes. If you’ve ever wondered what it’s like to ...

What does it take to scale a mortgage business from scratch—with your spouse—and still stay aligned on your mission and your marriage?

In this episode, I chat with Elisha and Erik Norcott from Assurance Mortgages— a husband-and-wife team who’ve not only built a high-performing mortgage business but found a way to stay married while doing it. We talk about how they divide work, built a brand from scratch, and use social media strategically to reach different audiences—without stepping on each other’s toes.

If you’ve ever wondered what it’s like to work with your partner—or how to build a brand that connects with clients at every life stage—this episode is for you.

We’ll cover:

From Hygiene and Hustle to Mortgage Growth – How Erik’s sales grind and Elisha’s systems mindset built the foundation of their business.
Branding Without a Logo – Why they avoided social media for years and what finally pushed them to build a presence.
Two Voices, One Message – How they use one TikTok account to speak to different client avatars at different life stages.
Dividing the Work – Who does strategy, who does compliance, and how they avoid stepping on each other’s workflows.
Staying Married While Scaling – Real talk about what makes it work (and what doesn’t) when your spouse is also your business partner.
The Bigger Mission – Why helping clients retire comfortably is their driving force—and how it shapes everything they do.

Building a mortgage business is one thing. Building one with your spouse— and still enjoying the ride— is next level. Elisha and Erik are proof that it’s possible when you lead with purpose, play to your strengths, and stay in your lane.

To connect with Elisha & Erik, you can check out the links below:

Instagram

TikTok

https://assurancemortgages.com/

Follow me on Instagram: www.instagram.com/scottpeckford/

I Love Mortgage Brokering: www.ilovemortgagebrokering.com

Find out more about BRX Mortgage: www.whybrx.com

Subscribe to my 3-2-1 Thursday Email

I Love Mortgage Brokering is in partnership with Ownwell.

To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca.

Comments (3)