220 - Promoting Cybersecurity Through Storytelling with Steve Kenniston, The Storage Alchemist

Mark and Steve Kenniston, known as the 'Storage Alchemist', discuss the intersection of storytelling and cybersecurity, the evolution of content creation from blogging to podcasting, and innovative uses for shipping containers. Steve emphasizes the importance of delivering value over selling, the need for good cyber hygiene, and the creative potential of repurposing shipping containers for various living and working spaces. The discussion highlights the balance between technical expertise and creative expression in both cybersecurity and content creation.

Connect with Steve on LinkedIn and check out his podcast, The Cybersecurity Tapes!

Takeaways

• The importance of storytelling in cybersecurity to engage audiences.
• Creating content that educates rather than sells builds trust.
• Good cyber hygiene practices can significantly reduce threats.
• Shipping containers can be creatively repurposed for various uses.
• The evolution from blogging to podcasting reflects changing media consumption habits.
• Engaging with customers through relatable narratives enhances connection.
• Innovative housing solutions can address modern living challenges.
• The versatility of shipping containers makes them a sustainable option.
• Podcasts provide a platform for continuous learning and engagement.
• Balancing technical knowledge with creativity is essential in tech fields.

Chapters

• 09:11 The Evolution of Content Creation
• 20:02 Innovative Uses of Shipping Containers
• 28:18 Connecting and Engaging with the Audience

Affiliate Links:

Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD

This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.