#08: Redefining Research: From Market Insights to UX Innovations | Maitreyee Patki (UX Research Manager at Rakuten Viki)

🎙 In this interview with Maitreyee, we explore her inspiring journey from challenging societal norms in India to building a thriving career in market and UX research. Maitreyee dives into the realities of transitioning between fields, managing biases in research, and practical tips for aspiring researchers entering the tech world.

• Maitreyee’s Career Journey – From pursuing humanities against societal expectations to establishing a global career in market research and UX.
• From Market Research to UX Research – Insights into the differences between these fields and how she navigated the transition.
• Challenges in Research – Managing stakeholder biases, adapting reports for diverse audiences, and advocating for users in under-resourced environments.
• Advice for Aspiring Researchers – Building empathy, active listening skills, and strategies for navigating remote work challenges while continuously learning from industry leaders.

Don't miss this insightful conversation with Maitreyee, packed with real-world experiences and actionable advice for anyone navigating the dynamic world of research and user insights.